About Us
I’m Sheldon (also known as SlotBox), CEO of Xinate LLC, and alongside my co-founder, Brennan (also known as Sleethy), we’ve been building this brand from the ground up. We actually met through a good friend, Robert, and from there we spent countless hours gaming together, trying new titles, and meeting amazing people along the way.
Xinate started in 2021 as an esports team. Back then, we wanted to build something competitive and exciting — a team that could make an impact across various games. We grinded, posted across social media, and even launched some early merch under the name Xinate Esports. But while the vision was big, not all of our players were fully committed to seeing it through.
Instead of stopping there, we evolved. In 2022, Xinate shifted into clothing — and that’s where our real passion took off.
Our Purpose
At Xinate, we’re not just making clothes. We’re building a movement that blends style, art, and purpose:
- Every design is built on authenticity, creativity, and quality.
- All artwork is hand-drawn — no AI, just real artists with real stories.
- 5% of every order is donated to charity at the end of each month, because giving back is part of who we are.
What We Create
Right now, we focus on hoodies and t-shirts, crafted with premium quality at accessible prices. But this is just the start. Our plans include a wide variety of products and eventually a retail store in Oklahoma, backed by our growing community.
When someone wears Xinate, we want it to feel meaningful. We want it to represent creativity, giving back, and being part of something bigger.
Our Mission
- Spotlight artists: Empower young creatives to grow and showcase their talents.
- Build community: Use social media and our platforms to bring people together.
- Stay true: Keep designs genuine, high-quality, and purpose-driven.
Our Future
Xinate is for everyone, but our core audience is young teens and adults who live at the intersection of art, gaming, and streetwear culture. We’ll remain accessible while keeping things exciting with limited drops.
Our values:
✨ Authenticity
✨ Quality
✨ Creativity
✨ Community
What motivates me is the entrepreneurial grind — the chance to build something real, give back to artists and charities, and create a brand that outlives us.
From a group of friends gaming together, to an esports team, and now into a clothing brand with purpose — Xinate has always been about people, creativity, and growth. This is only the beginning.
Founder’s Note
Hey, I’m Sheldon — but most people know me as SlotBox, founder and CEO of Xinate.
Xinate started as an esports dream. I wanted to build a team that could compete and inspire, but over time, I realized my real passion was in design, creativity, and building something people could wear and feel proud of. With my co-founder Brennan (Sleethy) and a close group of artists and friends, Xinate became more than a team — it became a brand.
For me, Xinate isn’t just about clothing. It’s about authenticity, creativity, and giving back. That’s why none of our art is AI-generated — it’s all hand-drawn by real artists who deserve the spotlight. It’s also why we donate 5% of every order to charity, because success means nothing if we’re not lifting others along the way.
Looking forward, I see Xinate growing into more than just hoodies and tees. I want to build a wide product line, open a retail store in Oklahoma, and keep expanding with our community.
If you’re reading this — thank you. Whether you’ve supported us from day one or are just finding us now, you’re part of this story. Xinate is still in the early chapters, but together, we’re building something that lasts.
– Sheldon (SlotBox), Founder & CEO of Xinate